The Story of Pulchrum
Art is not just what we make. It is how we live.
There was a time when the Church stood at the forefront of artistic excellence. A time when cathedrals stretched toward the heavens, their stained-glass windows igniting with divine light. A time when music was not just composed but consecrated, when paintings spoke the language of eternity, when the greatest artistic minds created with reverence, knowing that their work was not for fleeting applause but for the glory of God Himself. We were the ones who built wonders. We were the ones who made beauty. We were the ones who shaped culture with the brushstrokes of eternity. But somewhere along the way, we forgot. The Church stepped back from the creative table. Art was no longer seen as sacred but supplemental, no longer worship but entertainment. And in that silence, the world carried on without us. Culture was shaped, visions were cast, and stories were told, but the Church was no longer the storyteller.
Christian artists found themselves displaced, caught between two worlds. Too bold for the Church. Too convicted for the industry. Torn between their calling and their survival, forced to choose between creative integrity and spiritual conviction. And yet, something in them knew—something deep and unshaken—that art was never meant to be just an industry, just a career, just a hobby. It was meant to be an act of worship. A reflection of the Creator. A sacred language that speaks when words fail. Pulchrum was born from that conviction. A realization that the exile of the Christian creative must end. That art must return to the altar. That beauty must be reclaimed.
Pulchrum began as a burden, one that weighed heavily on the heart of George Khoury, who was at the time, a Senior Cinema & Media Arts student at Biola University. Growing up in a creative space yet deeply rooted in his faith, George struggled with the tension that many Christian artists feel.
The questions followed him like a shadow:
🔹 How do we create without compromise?
🔹 How do we glorify God and still remain relevant?
🔹 How do we shape culture rather than simply react to it?
He looked at the industry and saw Christian artists forced into corners, either diluting their faith to fit in or stepping away from their creative passions entirely. He looked at the Church and saw artists with extraordinary gifts being underutilized, misunderstood, and often ignored. And then, a realization struck like a revelation: Christian creatives are not called to conform. They are called to lead.
That conviction became a movement. What started as a conversation became a vision. What started as an idea became a calling. Pulchrum was never meant to be just a conference. It is a holy uprising of Christian artists reclaiming their identity.A gathering where faith and artistry collide in the most sacred way.
A space where creativity is not just encouraged, it is consecrated. A place where Christian artists do not have to choose:
Between excellence and faith.
Between storytelling and scripture.
Between worship and artistry.
They are one. They have always been one.
Here, you will not be told to shrink your vision.
You will be challenged to go deeper.
To make with conviction.
To craft with eternity in mind.
Because beauty was never meant to be forgotten.
This is your invitation. This is your calling. This is Pulchrum.
There was a time when the Church stood at the forefront of artistic excellence. A time when cathedrals stretched toward the heavens, their stained-glass windows igniting with divine light. A time when music was not just composed but consecrated, when paintings spoke the language of eternity, when the greatest artistic minds created with reverence, knowing that their work was not for fleeting applause but for the glory of God Himself. We were the ones who built wonders. We were the ones who made beauty. We were the ones who shaped culture with the brushstrokes of eternity. But somewhere along the way, we forgot. The Church stepped back from the creative table. Art was no longer seen as sacred but supplemental, no longer worship but entertainment. And in that silence, the world carried on without us. Culture was shaped, visions were cast, and stories were told, but the Church was no longer the storyteller.
Christian artists found themselves displaced, caught between two worlds. Too bold for the Church. Too convicted for the industry. Torn between their calling and their survival, forced to choose between creative integrity and spiritual conviction. And yet, something in them knew—something deep and unshaken—that art was never meant to be just an industry, just a career, just a hobby. It was meant to be an act of worship. A reflection of the Creator. A sacred language that speaks when words fail. Pulchrum was born from that conviction. A realization that the exile of the Christian creative must end. That art must return to the altar. That beauty must be reclaimed.
Pulchrum began as a burden, one that weighed heavily on the heart of George Khoury, who was at the time, a Senior Cinema & Media Arts student at Biola University. Growing up in a creative space yet deeply rooted in his faith, George struggled with the tension that many Christian artists feel.
The questions followed him like a shadow:
🔹 How do we create without compromise?
🔹 How do we glorify God and still remain relevant?
🔹 How do we shape culture rather than simply react to it?
He looked at the industry and saw Christian artists forced into corners, either diluting their faith to fit in or stepping away from their creative passions entirely. He looked at the Church and saw artists with extraordinary gifts being underutilized, misunderstood, and often ignored. And then, a realization struck like a revelation: Christian creatives are not called to conform. They are called to lead.
That conviction became a movement. What started as a conversation became a vision. What started as an idea became a calling. Pulchrum was never meant to be just a conference. It is a holy uprising of Christian artists reclaiming their identity.A gathering where faith and artistry collide in the most sacred way.
A space where creativity is not just encouraged, it is consecrated. A place where Christian artists do not have to choose:
Between excellence and faith.
Between storytelling and scripture.
Between worship and artistry.
They are one. They have always been one.
Here, you will not be told to shrink your vision.
You will be challenged to go deeper.
To make with conviction.
To craft with eternity in mind.
Because beauty was never meant to be forgotten.
This is your invitation. This is your calling. This is Pulchrum.
